As a partner of LMS Portals, you have access to a powerful, multi-tenant learning platform that allows you to launch and manage multiple client portals, each with their own branding, users, and training content. With compliance management and robust analytics built in, the platform is ideal for recurring revenue models. But to maximize your success, you need a thoughtful pricing strategy that balances client value with sustainable margins.
This guide outlines proven best practices to help you price your LMS licensing, content, and services effectively.
Key Elements of a Profitable LMS Pricing Strategy
To build a successful business with LMS Portals, consider offering a combination of:
Platform Licensing Fees (recurring)
Setup and Onboarding Services (one-time or bundled)
Custom Content Development (optional, project-based)
Ongoing Support and Administration (monthly or retainer)
Consulting or Compliance Advisory Services (value-based)
1. Offer Tiered Pricing Based on Features or Usage
A tiered pricing model helps you serve different types of clients while encouraging upgrades.
Tip: Offer annual discounts to improve retention and cash flow.
2. Price by Value, Not Just Features
Clients don't just pay for technology—they pay for outcomes like:
Reduced compliance risk
Faster onboarding
Scalable training delivery
Time savings from centralized content
Best Practice: Frame your pricing around the value you deliver, not just software access.
3. Bundle Platform + Services
Combine LMS access with strategic services to boost perceived value and lock in longer-term contracts.
Bundled Offer Examples:
LMS + Custom Portal Setup + Monthly Admin Support
LMS + Pre-Built Compliance Courses + Reporting Services
LMS + Certification Tracking + Compliance Audit Prep
Benefit: Bundling makes your offer “stickier” and reduces price comparison with standalone LMS vendors.
4. Leverage the Multi-Tenant Model to Scale
LMS Portals allows you to run multiple branded portals under one instance, enabling:
Reseller Pricing Models: Sell sub-portals to clients under your own brand.
Volume Discounts: Offer reduced pricing for organizations needing multiple internal portals.
Agency or Association Models: Provide training to member organizations via isolated, branded tenants.
5. Offer Add-On Services for Upsell Opportunities
Upselling services can increase your monthly revenue per client.
Add-On Ideas:
Custom SCORM course creation
Branded certification programs
Ongoing compliance tracking and reporting
Integration with HR or payroll systems
6. Consider Usage-Based Pricing for Large Clients
For enterprise clients, consider usage-based models tied to:
Number of active users
Volume of course completions
Storage or video hosting requirements
Tip: Always set minimum monthly fees to ensure profitability even with variable usage.
7. Provide Transparent, Simple Proposals
Make it easy for clients to understand your pricing by offering:
Clear deliverables for each tier or bundle
Flat-rate options when possible
Onboarding timelines and support levels
Optional add-ons as line items
Summary
A well-structured pricing strategy positions you as a professional partner—not just a software vendor. By aligning pricing with business value, bundling your services, and leveraging LMS Portals’ unique multi-tenant architecture, you can attract higher-value clients, improve retention, and build a recurring revenue business.
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