Repurposing Existing Content to Build Courses – lmsportals

Helping your clients launch effective eLearning programs doesn’t have to start from scratch. One of the most powerful ways to accelerate course development—and demonstrate immediate value—is by repurposing the content your clients already have.

This article will help you, as an LMS Portals partner, identify opportunities for content reuse and transformation. You’ll also find examples of common content types that can be adapted into high-impact, trackable online courses.

Why Repurpose Existing Content?

Repurposing content is cost-effective, fast, and familiar to your clients’ learners. Most organizations already have valuable knowledge assets scattered across departments. With your guidance, this material can be curated and converted into professional training courses that are:

Scalable across teams and locations
Trackable for compliance and performance
Custom-branded for each client portal

Types of Content Clients Commonly Have

When working with clients, encourage them to conduct a simple content audit. Below are common content types that are ideal for repurposing:

1. PowerPoint Presentations

Many clients use PowerPoint for onboarding, sales enablement, compliance training, or internal updates. These slide decks can be:

Imported into authoring tools
Enhanced with audio narration or video
Embedded with quizzes and interactions

2. PDF Documents and Manuals

PDFs often contain detailed process documentation, product guides, or HR policies. These can be:

Broken into smaller lessons or modules
Reinforced with summary videos or interactive elements
Used as downloadable resources within a course

3. Recorded Webinars and Virtual Trainings

Zoom or Teams recordings are a goldmine for content. Partners can:

Edit recordings into shorter video lessons
Add chapter markers and transcripts
Embed questions and assessments after each segment

4. Knowledge Base Articles and Wikis

Articles originally intended for internal support or customer service can be:

Organized into structured microlearning series
Paired with use cases or job scenarios
Aligned with competencies and learning outcomes

5. Email Series and Internal Newsletters

If clients send educational or procedural content by email, those messages can be:

Grouped thematically and reformatted into lessons
Transformed into case studies or simulations
Used to show real-world policy communication

6. Checklists, Spreadsheets, and Templates

Operational tools and job aids (e.g., Excel calculators, checklists) can be:

Presented with video walkthroughs
Packaged with training on proper use
Accompanied by scenarios or short quizzes

How LMS Portals Supports Repurposing

As an LMS Portals partner, you can help your clients turn their existing assets into engaging online courses by:

Using built-in tools to upload documents, videos, and SCORM content
Creating multi-lesson structures that organize content into logical flows
Customizing branding for each client portal
Tracking learner progress and compliance across all modules

Partner Opportunities: Add Value with Services

You can build revenue by offering add-on services such as:

Content mapping and audit support
Instructional design and course structuring
Interactive quiz and assessment creation
Compliance alignment and documentation
Branded learning portal setup and management

Next Steps

Ask your client to gather internal materials used in training, onboarding, or communications.
Review the formats and select content that aligns with training goals.
Use the LMS Portals platform to structure and publish the content.
Add tracking, certifications, and learner feedback tools.