As an LMS Portals reseller, your biggest wins often come from B2B clients—businesses that need to train employees, partners, customers, or franchisees. These organizations want scalable, branded, easy-to-manage training solutions. LMS Portals delivers exactly that, and your job is to turn that value into recurring revenue.
Let’s break down where the real B2B revenue lives and how to price your LMS services to close deals and grow profitably.
B2B Revenue Opportunities
1. Internal Employee Training
Target: HR, L&D, compliance, and operations managers
Use cases:
Onboarding
Skills development
Compliance certification
📈 These clients typically need multiple user accounts, reporting features, and ongoing support.
2. Channel and Partner Training
Target: Manufacturers, SaaS companies, service providers
Use cases:
Training for resellers, distributors, franchisees
Brand consistency and standards enforcement
Certification for sales readiness
📈 Great for multi-portal setups and white labeling—LMS Portals’ sweet spot.
3. Customer Education Programs
Target: SaaS companies, agencies, product-based businesses
Use cases:
Customer onboarding
Product walkthroughs
Premium training content
📈 This model often justifies higher pricing due to revenue impact and client lifetime value.
4. Training as a Service
Target: Consultants, course creators, HR firms
Use cases:
Selling their own training content to clients
Managing training delivery for others
Bundling content + LMS access
📈 Sell LMS Portals as a branded, turnkey platform—this is recurring revenue gold.
B2B Pricing Strategies That Work
Your pricing must balance value, flexibility, and profit. Here’s how to approach it:
1. Tiered Packages
Create clear, scalable plans based on:
Number of users or learners
Number of portals
Features included (custom branding, reporting, support)
Example:
Starter: 100 users, 1 portal, basic support
Growth: 500 users, 3 portals, advanced reports
Enterprise: Unlimited users, multi-portal, white-label, priority support
✔️ Helps clients self-select based on budget and need
✔️ Easy upsell path
2. Per-Portal or Per-User Pricing
Per-user: Charge monthly or annually for active learners
Per-portal: Ideal for clients managing multiple groups or brands
✔️ Flexible and predictable for clients
✔️ Scales with growth
Tip: Offer discounts for annual prepayment or higher user volumes.
3. Custom Pricing for High-Value Clients
Some B2B clients won’t fit in a tier. That’s fine—build custom quotes based on:
Training complexity
Number of teams or departments
Level of service (onboarding, content setup, analytics support)
✔️ Charge based on value delivered, not just software access
✔️ Position yourself as a solution partner, not just a vendor
4. Bundle LMS + Services
Increase average deal size by offering:
Setup and onboarding
Course design or content uploads
Custom branding and user roles
Ongoing training management
📦 Package it as “Done-for-You Training Solutions” or “Branded LMS Launch Kits.”
Positioning for Profit
Make sure your pricing reflects:
The real business outcomes your clients want (e.g., faster onboarding, better compliance)
The time and effort saved compared to DIY setups
The long-term value of retaining trained, productive users
Don’t race to the bottom. Clients don’t just buy LMS access—they buy ease, support, and results.
Summary: Don’t Just Sell Access—Sell Outcomes
The most successful LMS Portals resellers aren’t just selling platforms. They’re helping B2B clients solve specific training problems with scalable, branded solutions.
Bottom Line: Target the right B2B use cases. Package your offering clearly. Price for the value you deliver. When you treat your LMS resale business like a strategic service—not just software sales—you unlock serious revenue potential.
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