As an LMS Portals reseller, success starts with a plan—and that plan needs numbers you can actually hit. Lofty dreams won’t keep your business running. Realistic, data-backed sales and revenue goals will.
Why Realistic Goals Matter
When your targets are grounded in reality, you can:
Track progress with clarity
Adjust strategies based on results
Stay motivated instead of discouraged
Build trust with stakeholders
Unrealistic goals, on the other hand, lead to wasted time, missed benchmarks, and lost confidence.
1. Understand the LMS Market
Start with context. Look at the broader trends:
eLearning is growing fast—but so is competition
Businesses are prioritizing training—especially remote and compliance-focused solutions
Budgets vary—not every prospect is ready to invest big right away
This means you’re selling into a growing but crowded space. Positioning and pricing matter.
2. Know Your Offering Inside Out
As an LMS Portals reseller, you're not just selling a generic LMS. You’re offering a white-labeled, cloud-based, scalable training platform with:
Custom branding
Turnkey deployment
That’s your edge. Your goals should reflect the value proposition and pricing structure of LMS Portals—not of general LMS vendors.
3. Set Monthly Targets Based on Capacity
Don’t aim for 100 new clients in month one. Ask:
How many qualified leads can you realistically generate per month?
How many demos or calls can you handle?
What’s your average conversion rate?
What’s the typical deal size?
A starting formula:
Monthly Revenue Goal = (Number of leads × Conversion rate) × Average deal value
If you're generating 50 leads, converting 10%, and your average deal brings in $1,000/month, your realistic monthly revenue goal is $5,000.
4. Plan for Ramp-Up Time
The first 3–6 months should focus on:
Building your funnel
Testing messaging
Developing referral or partner channels
Closing your first batch of deals
Don’t expect consistent income from day one. Set milestones like:
Month 1: 20 leads, 2 calls booked
Month 2: 5 calls/week, 2 trials signed
Month 3: First sale, $1,000 MRR
5. Factor in Churn and Upsell Potential
It’s not just about closing sales—it’s about keeping customers and growing accounts.
Estimate a reasonable churn rate (5–10% monthly at first is not unusual)
Track expansion opportunities (new departments, new courses, etc.)
This affects your net revenue growth.
6. Use a Goal Pyramid
Structure your goals in tiers:
Annual vision: $100K in recurring revenue
Quarterly goals: $25K per quarter
Monthly benchmarks: $8K/month
Weekly actions: 10 outreach emails/day, 2 demos/week
Keep these aligned and visible.
7. Review and Adjust Monthly
Every month, ask:
What worked?
What didn’t?
Are we ahead or behind?
Do we need more leads, better conversions, or bigger deals?
Then tweak. Goals are living tools—not fixed endpoints.
Bottom Line: Realistic goals aren’t about aiming low. They’re about aiming smart. With the right expectations, effort, and adjustments, you can build a profitable business as an LMS Portals reseller—one goal at a time.
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